Our Story

A cheeky nod to self-control, overindulgence and the idea that life should be filled with sweet things.

Miami local Robyn Blair Lazer is the artist and CEO behind BY ROBYNBLAIR, the acclaimed fine art brand that sweetly combines candy with contemporary design.

Robyn Blair hanging her candy-filled acrylic artworks on a white wallThe artist

Robyn with her candy-filled acrylics

BY ROBYNBLAIR
01The directive · 2018

Where it all began

Robyn’s candy-centric works went viral with her first-ever release in 2018: an acrylic vessel with a Dubble Bubble interior and her now-signature directive splashed across the front.

“In Case of Emergency: Break Glass.”

The reaction prompted her to design a full collection of original candy-filled acrylics, all bearing this message.

Shop the Originals
Robyn Blair sitting among her candy-filled acrylic artworksThe original, 2018
02The craving
“People wanted more fun, more play, more color in their worlds.”

Robyn’s designs captured the mood of the moment, along with the attention of critics, celebrities and collectors worldwide. Her work put joy, silliness and childlike wonder at the forefront, striking a chord in culture and revealing a collective craving even stronger than the one we had for sugar.

03The collectors

A global sweet tooth

A flood of custom orders and bespoke requests quickly turned the brand into a global sensation, recognized by international publications including Forbes and Architectural Digest. It wasn’t long before BY ROBYNBLAIR pieces were hanging in the homes of celebrities and collectors around the world.

In the homes of

Joe Jonas & Sophie Turner, Addison Rae, Jake Paul, Sydney Sweeney, Charli D’Amelio, Neil Patrick Harris , and more

04A whole sweet world

From one vessel to a whole world

Robyn’s sweet and colorful designs lent themselves to consumer-friendly merchandising partnerships, and she quickly expanded her original acrylics into a portfolio of products ranging from home goods and candy cases to kids’ clothing, furniture and more.

Collaborations

Harry WinstonBergdorf Goodman artist-in-residence

Partner with us
Pink acrylic shelves styled with gumball jars and sweets
05The sweetest chapter · 2022

Life, sweetened

In 2022, Robyn gave birth to her first child, and the inexpressible joy of starting a family has emphasized even more the importance of happiness, play and sweet treats in life.

In the world of BY ROBYNBLAIR, life is always colorful, positive, indulgent and, yes, instantly gratifying.

Robyn is always excited to create something new, while remaining true to her signature aesthetic and creative vision.

In case of emergency

Go on, indulge.

Discover Robyn’s signature pieces, or dream up something that’s all yours.