Our Story
Art that makes people smile.
Miami local Robyn Blair Lazer is the artist and CEO behind BY ROBYNBLAIR, the acclaimed fine art brand that sweetly combines candy with contemporary design.
01 · The beginning · 2018
Where it all began
Robyn’s candy-centric works went viral with her first-ever release in 2018: an acrylic vessel with a Dubble Bubble interior and her now-signature directive splashed across the front.
“In Case of Emergency: Break Glass.”
A cheeky nod to self-control, overindulgence and the idea that life should be filled with sweet things. The reaction prompted her to design a full collection of original candy-filled acrylics, all bearing this message.
02 · A signature style
“People wanted more fun, more play, more color in their worlds.”
Robyn’s designs captured the mood of the moment, along with the attention of critics, celebrities and collectors worldwide. Her work put joy, silliness and childlike wonder at the forefront, striking a chord in culture and revealing a collective craving even stronger than the one we had for sugar.
03 · The collectors
Collected around the world
A flood of custom orders and bespoke requests quickly turned the brand into a global sensation, recognized by international publications including Forbes and Architectural Digest. It wasn’t long before BY ROBYNBLAIR pieces were hanging in the homes of celebrities and collectors around the world.
In the homes of
Joe Jonas & Sophie TurnerAddison RaeJake PaulSydney SweeneyCharli D’AmelioNeil Patrick Harrisand more
04 · Beyond the vessel
From one vessel to a whole world
Robyn’s sweet and colorful designs lent themselves to consumer-friendly merchandising partnerships, and she quickly expanded her original acrylics into a portfolio of products ranging from home goods and candy cases to kids’ clothing, furniture and more.
05 · A new chapter · 2022
Life’s sweetest moments
In 2022, Robyn gave birth to her first child, and the inexpressible joy of starting a family has emphasized even more the importance of happiness, play and sweet treats in life.
In the world of BY ROBYNBLAIR, life is always colorful, positive, indulgent and, yes, instantly gratifying.
Robyn is always excited to create something new, while remaining true to her signature aesthetic and creative vision.
Find the piece that makes you smile.
Discover the Core Collection, or tell us what you have in mind and Robyn’s studio will be in touch.